6 ways your brand can be a part of more than 300 billion pieces of content every day

Its startling to know that since 2014 there are approximately:

• 294 billion emails sent every day,
• 6 billion Google searches each day,
• 44 billion new people join Facebook every month,
• 45 billion facebook messages are sent every day,
• 40 Million Tweets shared each day

Incidentally, there are ways your brand can leverage on this online chatter for marketing initiatives towards a custom audience. Here are 6 ways to do it:

1. Blogmint: Blogmint identifies itself as Asia’s first automated influencer marketing platform that connects brands with social influencers. It helps brands connect and engage with over 10,000 Bloggers, Vloggers (video bloggers) and Micro-bloggers to create powerful social and video content.  
   
   Blogs quite impact the purchasing decisions of consumers during the research phase of product evaluation. Blogger influencing and detailed analyticsprovided by Blogmint ensure that your brand awareness or product launch campaigns are an online success
2. Indieblogger: IndiBlogger.in is a congregation of more than 30,000 Indian bloggers. It acts like a LinkedIn for bloggers with an exclusive dashboard, and activity feeds that let them track other blog posts, and more.
   
   With its blogs IndiBlogger helps brands build more trust and credibility amongst netizens. Starting with their first brand engagement with Microsoft through a blogger meet in 2007, they have worked with brands like Samsung, Pepsi, HUL, Castrol, Cleartrip and Tata Docomo for various online engagements through their blogger network
3. Blogadda: It is a platform for bloggers to connect with each other, showcase their blogs and participate in interesting activities. They engage bloggers by having handpicked blog posts being featured every week, curated content, contests, funny tweets etc . BlogAdda has partnered with companies like Tata Motors, Renault Duster, P&G, Colgate Palmolive, Yash Raj Films, and others for influencer marketing campaigns through its blogger community
4. Fromote: Fromote defines itself as India’s first online marketplace of influencers present on various social networks such as facebook, twitter, linkedin, youtube, etc. 
   
   Brands post their ad campaign as a project on Fromote and select the target market demographics for the same. Influencers from the appropriate demographics bid for the project and the same are reviewed by the brand. Once the scope of work is fixed with the right influencers, the brand then leverages upon their network by paying a nominal fee.
5. Adfluenz: ADFluenz identifies itself as an online marketing platform whereinfluencers collaborate with brands to co-create the trendiest content.They have an algorithm that automatically matches an influencer’s interest with the brand’s campaign present on the website to facilitate an interaction. For brands, they have a CPIA (Cost per Influencer Action) Metric to understand which influencer works best for them
   
   They also claim to be developing a social score which will be based on the quality of the influencer’s current social content and the engagement they are receiving on social channels.
6. GetEvangelized: GetEvangelized aims to be a platform that will help thought leaders, influencers and micro celebrities on social media discover digital endorsement opportunities from relevant brands and agencies. Currently, theyenable brands to engage with twitter influencers through custom packages starting as low as Rs.5000 for a single campaign.

If you are looking for further information on a targeted influencer marketing campaign for your brand, lets connect over a cup of tea.  You can reach me on sonesh@cmooutsourced.com